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They are doing something that may look the same on the surface, but is substantively very, very different. However, I have intentionally not put it in those terms because I don’t even want to echo the language of the alternatives. So yes, I think you could put it in those terms. We are looking at how we can actually reach the people who need to use this tech and reach the people who want a convenient messaging service, and ensure that they are able to use Signal quickly and easily, that they know about it, that when they open it up all their friends are there, and that it is a seamless and pleasant experience. We are not looking at growth hacking or adding weird features to get an inflated boost. We grow so that we can fulfill our mission.

Yes, of course we want to grow, because our mission is to provide truly private communication to anyone who wants it, across the globe, at any time. So my phone just update IG and randomly the DMs logo is now the messenger logo for some kind of reason and now the messages are blue and purple. I have consciously avoided some of those terms because they are so closely aligned with profit motives, and I don’t want to be misunderstood.

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